Content Marketing is a long-term solution. At first, content marketing's role is to build a presence on social media and show who you are, what your game is, and what it has to offer. If we set the message right, we will attract the right audience, which will later lead to building a community in a long-term perspective. More wishlists and sold copies!
Why is it worth it?
Build your presence
Being visible in Chinese social media by building your presence, has a direct impact on your game. When people know you, your game can reach deeper into the players community.
The Bond of Trust
Chinese community values trust and authenticity. Content marketing allows you to build trust by providing valuable, informative, and relevant content. Extra plus, influencers are much more willing to cooperate when then know you're an authentic person.
In a competitive market like China, where both local and international brands vie for attention, content marketing can provide a unique and sustainable competitive edge.
Content marketing in a long-term perspective is helping you build the game's community on Chinese social media.
Benefit from the tailor-made content management plan on Chinese social media.
What's in the potential scope?
- News from the studio (announcements, game updates, new content/features in the game)
- Game content (tutorials, modes, tricks & tips, game plays)
- Community spotlight (resharing videos, player's story, etc.)
And so much more!